Most people think of text or copy when they think of content, but content not only includes the words on the page but also the images and multimedia that are used like video, forms, links, document files, tabular data, buttons, and calls to action; the "stuff" on your website.
Ensuring that you have useful and usable content that is well structured and easily found is vital to improving the user experience of a website. The goal of web content (and ideally your website in general) is to get people to do something—to sign up, make a purchase, download data, or something similar.
Website content development goes hand in hand with great SEO and paid search. it creates a clear conversion journey for prospective customers. As part of your online marketing strategy, your content needs to be consistent, authoritative, relevant and tailored to your brand.
Your existing website content can be optimised for greater relevancy or the content portfolio of your website can be expanded to include new optimized content.
Greenlizzard Studios can provide a comprehensive content strategy service. We can help you to create clear, concise and compelling content. Content that is useful and meaningful, that tells your story, engages your audience, solves their problems, answers their questions and inspires them to take action.