By incorporating a PPC campaign into your digital marketing strategy, you can experience immediate results. Once your campaign is set up and budget approved, Google will start displaying your ads in search results.
With PPC, you can track the number of visitors who view your ad, the click-through rate to your site, and the duration of their visit. You can also analyze which keywords lead to higher conversion rates, enabling you to refine your campaign.
Additionally, with PPC, you can create a dedicated landing page to direct customers towards. This targeted approach allows you to focus on a specific product or service, simplifying the customer's decision-making process.