35% of used cars on forecourts today are not in demand locally, taking longer to sell and returning less margin and profitability. Buyers are also now better informed, as research is now done online and more so, outside normal business hours, leading to a fall in forecourt visits by up to 41%. So making sure your cars get seen and your dealership stands out from the crowd has never been more important.
Mobile technology, Social Media and the Internet in general, has changed the face of auto retailing forever. Marketing your used cars effectively isn’t just about classified listings, It’s about creating a great user experience across all channels when buyers are searching, and researching and on whatever device they are using.
It’s about presenting and promoting all the information they need, giving them a reason to choose and visit you over your competitor. 71% of buyers will visit a car dealer’s website as part of their decision-making process, and they will travel further than 50 miles to see the car they want.
With over 600,000 searches per month for the term‘used cars for sale, if you are not marketing your company and your stock online, you are effectively losing out on a lot of business.
If you are looking for a new way to increase your online presence and attract new customers, our used car dealer website solution can help put your dealership on the map.
Our automotive website solution offers an easy way to manage your used car dealer website. The feature-rich content management solution gives you full control so that managing your automotive online marketing campaign child's play. It is ideal for any independent or franchised Used Car dealer looking for flexibility and most importantly "RESULTS" and all at an affordable price.